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Guidelines for Providing Your Logo: Format, Resolution, and File Size

Updated: Jul 7, 2023

As a custom screen printing and embroidery business, we understand that creating custom t-shirts and other apparel is an exciting and creative process for our customers. We love working with you to bring your unique designs to life. One important aspect of this process is ensuring that we have your logo in the correct format, resolution, and file size. In this blog post, we'll share some guidelines on how to provide us with your logo to ensure that you receive the best possible product.

Logo Formats

The first step in creating a successful t-shirt design is having a high-quality logo. We accept logos in various file formats, but some are better than others. The three most common formats for logos are:

Vector: This is the ideal format for logos. Vector graphics are made up of mathematical equations and can be scaled infinitely without losing any quality. Common file types for vector graphics are .ai, .eps, and .pdf.

PNG: This format is great for logos with transparent backgrounds. PNG files allow for the logo to be placed on any colour background without any white boxes or borders around it. PNG files can also support higher resolutions, making them ideal for digital and print media.

JPEG: This format is commonly used for photographs or graphics with complex colour gradients. JPEG files are compressed, which can cause some loss of quality. As a result, it's important to ensure that the compression level is set to the highest possible quality to reduce the amount of image degradation.


Once you have your logo saved in the appropriate format, it's essential to ensure that it's in the correct resolution. The resolution refers to the number of pixels per inch (ppi) in an image. The higher the resolution, the more detail in the image. However, higher resolutions also result in larger file sizes.

For screen printing and embroidery, a resolution of 300 ppi is ideal. This resolution ensures that the image is crisp and clear when printed on a shirt or embroidered onto fabric. If the resolution is too low, the image will appear pixelated and blurry. In contrast, if the resolution is too high, it will result in larger file sizes, which can cause problems with processing and printing.

File Size

Another important factor to consider is the file size of your logo. Large files can cause processing issues and delays, and they may not be compatible with our software. It's important to keep your file size reasonable without compromising the quality of your image.

As a general rule of thumb, aim for a file size of around 2-5 MB. If your file is larger than this, try compressing it or reducing the resolution to bring the file size down. If you're having trouble with this, let us know, and we can work with you to find a solution.

Good Practices

Finally, here are some good practices to follow when providing us with your logo:

  • Ensure that your logo is in one of the file formats we accept: vector, PNG, or JPEG.

  • Check that your logo is in the correct resolution of 300 ppi.

  • Keep your file size reasonable (around 2-5 MB).

If you're unsure about any of these requirements, reach out to us for help.

In conclusion, providing us with your logo in the correct format, resolution, and file size will ensure that you receive the best possible product. We're here to help you every step of the way, so don't hesitate to reach out to us with any questions or concerns you may have. Thank you for choosing us for your custom screen printing and embroidery needs.

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